Cheerday Beer Invites You to Tasting & Exchange at The 17th Private Label Fair Asia (PLF)

December 5–7, The 17th Private Label Fair Asia (PLF) was held at Shanghai New International Expo Center (SNIEC). As an invited exhibitor, Cheerday Beer showcased its full product portfolio at the show and welcomed all visitors for on-site tasting and business communication.

Thanks to outstanding product quality and robust manufacturing capacity, Cheerday Beer was awarded two PLF honors: Bestselling Product Award and Hidden Gem Factory Award.

Specialized in Craft Beer Production & Customized Services

Founded in 1985, Cheerday Beer has cultivated the brewing industry for four decades, focusing on the production and customized services of distinctive craft beers.

The company boasts an annual production capacity of 500,000 tons, with products exported to 41 countries and regions. Our 500-mu production base is equipped with 9 production lines, capable of manufacturing more than 300 beer varieties plus a wide selection of fruit wines and beverages. We provide personalized customization services for craft brewers and chain catering enterprises at home and abroad, ranking among the world’s manufacturers with the richest range of beer varieties in a single plant.

Supported by premium products and excellent R&D capabilities, we have established strategic partnerships with brands including Reeb, Freshippo, Hopwater and Jianlibao, continuously developing market-leading hit products.

Why Leading Brands Choose Cheerday Beer?

We stand out with three core advantages: raw brewing materials, strong R&D competence and advanced production equipment.

01 Premium Brewing Raw Materials

Founded in 1985, Cheerday Beer stays rooted by the Qiandao Lake and adheres to the philosophy of brewing at origin.

We leverage Qiandao Lake’s National Class-I water body, select imported malt, high-quality hops, and self-developed QA-grade yeast strains to deliver a richer, mellower and more authentic beer-tasting experience for consumers.

02 Outstanding R&D Capabilities

Cheerday Beer persists in independent innovation and maximizes the strengths of our Provincial Enterprise Research Institute by steadily increasing investment in R&D.

We engage renowned domestic beer experts as technical consultants for our R&D center. Jointly with China National Research Institute of Food & Fermentation Industries, we set up a Beer Joint Technology Center, and have reached technical strategic cooperation with Jiangnan University, Zhejiang University, China Jiliang University and other institutions.

We have invested nearly 10 million RMB to build a pilot laboratory dedicated to new product development. Over 300 distinctive beers and beverages have been developed, forming a unique competitive edge within China’s brewing industry.

03 Advanced Production Equipment

Cheerday Beer has invested a total of 700 million RMB to introduce world-class beer and beverage manufacturing facilities with fully automated production processes. Intelligent management covers equipment operation, energy control and production scheduling. Our factory has been officially recognized as a Zhejiang Future Factory.

Highlights on the Opening Day of PLF

Cheerday Beer Booth (Hall E3, Stand C47) attracted tremendous attention on the exhibition opening day. Our elaborately designed booth displayed flagship products covering Classic Series, Craft Beer Series and Original Wort Series, alongside customized one-stop service solutions.

With reliable quality and diversified flavor options, we delivered an immersive tasting feast and fully demonstrated the unique charm of Cheerday Beer. The booth was packed with continuous streams of new and existing clients.

Our sales team received every visitor with enthusiasm and professionalism, elaborating on product highlights and service advantages and answering questions patiently. Visitors gained intuitive and in-depth knowledge of our products and solutions, bringing us extensive positive feedback.

Committed to building a world-class intelligent manufacturing platform for ecological beer and beverages, Cheerday Beer will stay true to our original aspiration. Rooted in consistent quality, we will supply more premium products and services to global partners.

You are warmly welcome to visit Cheerday Beer Booth (Hall E3, Stand C47) for communication. We look forward to joining hands with more partners to create a promising future together.

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