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Construction of Qiandao Lake Beer Town

Release time:

2013-12-11

In 2007, Chairman Zheng Xiaofeng was influenced by the "Flying Fish" case of China Europe Business School. In order to create a happy beer culture and enhance the company's brand influence, he invested 1 billion yuan to build the world's first characteristic beer town with the theme of happy beer culture. The company 2. the integrated development of the three industries, transformed and upgraded from manufacturing to service industry, and focused on building a beer culture industry chain that combines beer production and tourism experience, through a happy life attitude and lifestyle, "Brewing happy life" for consumers ".

In 2007, Chairman Zheng Xiaofeng was influenced by the "Flying Fish" case of China Europe Business School. In order to create a beer happy culture and enhance the company's brand influence, he invested 1 billion yuan to build a characteristic beer town with the theme of beer happy culture. The company 2. integrated development from manufacturing to service industry, and strives to build a beer culture industry chain that combines beer production and tourism experience. Through a happy life attitude and lifestyle, "Brewing happy life" for consumers ".

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