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Heavy, Qiandao Lake Beer Becomes Official Designated Beer for Hangzhou Asian Games

Release time:

2022-09-17

On the afternoon of the 16th, the official supplier awarding ceremony for the 19th Asian Games in Hangzhou in 2022 was held at the Ruili Jianghehui Hotel in Hangzhou. Hangzhou Qiandao Lake Beer Co., Ltd. officially became the official designated beer for the 19th Asian Games in Hangzhou in 2022.

重磅丨千岛湖啤酒成为杭州亚运会官方指定啤酒

Leaders of Hangzhou Asian Organizing Committee and representatives of official suppliers of Hangzhou Asian Games attended the ceremony. Deputy Minister of Market Development Department of Hangzhou Asian Organizing Committee awarded the official suppliers of Hangzhou Asian Games.

重磅丨千岛湖啤酒成为杭州亚运会官方指定啤酒

Qiandao Lake Beer, as the only remaining "Zheshang Brewing" beer company, will create a unique Hangzhou-style "golden business card" for the Hangzhou Asian Games with high standards and strict requirements, and help the 2022 Hangzhou Asian Games to become a full of "Chinese characteristics, Zhejiang style, Jiangnan charm, wonderful" sports event.

重磅丨千岛湖啤酒成为杭州亚运会官方指定啤酒

Zheng Ming-shan, marketing director of Hangzhou Qiandao Lake Beer, said that participating in the current Hangzhou Asian Games and becoming the official designated wine for the Hangzhou Asian Games is a good time to show the world China's national image and national strength in an all-round way. Qiandao Lake Beer, as one of the top ten beer enterprises in China, signed the Hangzhou Asian Games, which is not only an honor, but also a responsibility for the enterprise.

In recent years, Qiandao Lake Beer has always adhered to its origin brewing, relying on Qiandao Lake's national first-class water body and the company's QA-grade yeast strains with completely independent intellectual property rights, highlighting the experience of "more fragrant, mellow and beer flavor. "Delivering happiness with beer and brewing a happy life is the original intention of Qiandao Lake Beer to serve the Asian Games. As a Zhejiang merchant brewing enterprise, we will present a cup of Qiandao Lake protoplasmic beer with unique craft brewing characteristics to athletes and guests from Asia, demonstrating the enthusiasm of the Chinese people." Qiandao Lake beer marketing director Zheng said.

重磅丨千岛湖啤酒成为杭州亚运会官方指定啤酒

In the future, Qiandao Lake Beer will take "cultivating the ecology of characteristic beer" as its vision and "brewing a happy life" as its mission. It will become the first brand of beer with Chinese characteristics by creating a brand incubation platform with special brewed beer, personalized customization and cultural leisure!