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Inheriting classics, opening up new track, Qiandao Lake beer beverage production line officially put into production, Jianlibao beverage has been put on line!

Release time:

2022-05-23

With the upgrading of consumption concept and the pursuit of high-quality life, the willingness of Chinese people to eat out has been increasing in recent years, which has promoted the rapid growth of the catering industry. According to industry reports, the size of China's catering market has grown from 2.9 trillion yuan in 2014 to nearly 4.7 trillion yuan in 2021, with a compound annual growth rate of 10.1 percent, and the main consumer population is transitioning to Generation Z. Generation Z has a prominent personality and has obvious emotional and interest consumption needs in the concept of consumption, so it is particularly favored by Guochao products.

传承经典，开辟新赛道丨千岛湖啤酒饮料生产线正式投产，健力宝饮品已上线！

In order to meet the personalized needs of the market, Qiandao Lake Beer invested 0.28 billion yuan and began to expand the beer and beverage production line with an annual production capacity of 250000 thousand liters in August last year. All production equipment of the project has reached the advanced level at home and abroad.

On May 20, 2022,The national beverage "Oriental Magic Water" Jianlibao and Qiandao Lake Beer were held at the Kaiyuan Mingting Hotel in Qiandao Lake, Hangzhou.JianliBao Classic Online-Glass Bottle Launch Ceremony". The well-known national tide brand Jianlibao follows the trend and, on the basis of inheriting the classics, has recently launched a high-end product-classic glass bottled Jianlibao. It is expected that by cultivating user consumption habits, expanding the consumption scene, to create a new fashion of dining.

传承经典，开辟新赛道丨千岛湖啤酒饮料生产线正式投产，健力宝饮品已上线！

As a national beverage brand, Jianlibao has always adhered to the brand concept of "health and vitality" since its establishment in 1984, rooted in the beverage subdivision track, promoted product iteration and upgrading, and created a brilliant brand history. In the same year of its establishment, it was rated as the primary drink of the Chinese sports delegation of the 23rd Olympic Games by the State Sports Commission, and was praised as "China's magic water" by foreign media ". The classic sports drink products launched by Jianlibao, with classic taste and sportsmanship packaging, have become unforgettable memories in the hearts of countless Chinese people.

传承经典，开辟新赛道丨千岛湖啤酒饮料生产线正式投产，健力宝饮品已上线！

Reproduce the classic, the new packaging into the trend of elements

It is understood that Jianlibao's classic glass bottle is full of feelings, reproduces classics, and focuses on catering and other market segments with high-quality packaging materials and familiar formulas. Designed to meet the emotional needs of consumers for taste and quality, while empowering traditional products and opening up a new track.

传承经典，开辟新赛道丨千岛湖啤酒饮料生产线正式投产，健力宝饮品已上线！

In terms of taste, the classic glass bottled Jianlibao is still the classic taste of "magic water". It can drink freely, with mellow and refreshing taste and long aftertaste. At the same time, the carefully designed and polished frosted metal packaging enhances the grip and touch, interpreting the high texture and high grade of the product. The exquisite rotating bottle cap is more convenient to open and suitable for drinking in various scenes. What's more creative is that when consumers buy this classic glass bottled Jianlibao, they can also get the "Baoyun" --- the interesting label on the bottle, insight into the self-mockery and expectations of young people, and speak for them. "Speak from the bottom of your heart.

Insight into users, inheritance of classics, cohesion of the initial heart of the national tide brand, with creativity and sincerity. It is believed that the listing of classic glass bottled Jianlibao will trigger a new round of shopping craze, allowing more young people of Generation Z to taste the classic taste and power.

Strong break, open up a new track for drinks

The cooperation between Qiandao Lake Beer and Jianlibao indicates that Qiandao Lake Beer will continue to strengthen all-round, in-depth, and all-weather cooperation between industry, university and research, with better products, better services, more flexible mechanisms and more efficient The team is fully integrated into the production of Jianlibao beverages and the research and development of new products.

In the future, Qiandao Lake Beer will rely on Qiandao Lake's high-quality water resources, combined with the company's leading production equipment and processing technology, use water as a medium, and use water to develop a business, and continue to enrich the structure of multiple products such as beer, prepared wine, soft drinks, and packaged drinking water. Development model, while committed to learning and introducing internationally leading production, research and development and quality improvement technology to unlock more drinking methods for a bottle of water.