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Learning to Let Enterprises Grow, Zheng Xiaofeng, Chairman of Qiandao Lake Beer, is a guest in Hangzhou Bay Reception Room.

Release time:

2022-01-19

On January 15, the 34th season of "Hangzhou bay reception hall": learning to make enterprises grow was held in Hangzhou commercial media studio. Zhang Wanshi, news anchor of Hangzhou TV Station, discussed with Zong Qinghou, chairman of Wahaha Group and president of Hangzhou Business Research Institute, Luo Jianwei, executive president of Hangzhou Business Research Institute, Zheng Xiaofeng, chairman of Qiandao Lake Beer, and Zhu Qiangxin, a specially invited commentator and tutor of Hangzhou Business Research Institute.

On January 15, the 34th season of "Hangzhou bay reception hall": learning to make enterprises grow was held in Hangzhou commercial media studio. Zhang Wanshi, news anchor of Hangzhou TV Station, Zong Qinghou, chairman of Wahaha Group and president of Hangzhou Commercial Research Institute, Luo Jianwei, executive president of Hangzhou Commercial Research Institute,Zheng Xiaofeng, Chairman of Qiandao Lake Beer, and Zhu Qiangxin, a specially invited commentator and tutor of Hangzhou Business Research Institute, jointly discussed.

学习让企业成长，千岛湖啤酒董事长郑晓峰做客《杭州湾会客厅》

When it comes to learning why? Zheng Xiaofeng shared: "The development concept of Qiandao Lake Beer is 'learning and growing, innovative development '. In order to better develop the enterprise, I have read all over Tsinghua, Peking University, Zhejiang University, Shanghai Jiaotong University and other business schools. In my opinion, learning can enhance the self-confidence of entrepreneurs and bring benefits to enterprises. In the highly competitive beer industry, Qiandao Lake Beer has bucked the wind and become the top ten Chinese beer brands. This is the best portrayal of learning to drive the development of enterprises. Moreover, I often study with my colleagues in the marketing department, so it is often said in our company that people are great because of dreams, change because of learning, and succeed because of actions."

学习让企业成长，千岛湖啤酒董事长郑晓峰做客《杭州湾会客厅》

Photo by Hangshang Media

So, as a business, what to learn?

Chairman Zheng Xiaofeng said: "Qiandao Lake Beer has been a traditional fast-moving brand for nearly 40 years. As the only remaining beer company in the province, it relies on focus and quality. Therefore, the first is to learn a better sense of service and serve every customer well; the second is to improve product quality through learning and make good wine to satisfy consumers; the third is to maintain altruistic thinking and share prosperity with customers."

学习让企业成长，千岛湖啤酒董事长郑晓峰做客《杭州湾会客厅》

Photo by Hangshang Media

Finally, when talking about how entrepreneurs in the new era learn, Chairman Zheng Xiaofeng shared, "To maintain the long-term and lasting development of a business, the growth of an entrepreneur cannot stop, and learning is a lifelong career. Whether it is a new entrepreneurial force or an entrepreneurial veteran who has reached the peak, they have to adapt to and even lead a new business era, and continuous learning is the guarantee of corporate vitality."

学习让企业成长，千岛湖啤酒董事长郑晓峰做客《杭州湾会客厅》

Photo by Hangshang Media

The future of Qiandao Lake beer,Learning as the cornerstone, innovation as the driving force, Explore the transformation and upgrading of enterprises, commit to building a comprehensive business entity integrating industry, culture and tourism, cultivate characteristic beer ecology, realize the harmonious unity of production and manufacturing and ecological environmental protection, and maintain the long-term and healthy development of enterprises.

学习让企业成长，千岛湖啤酒董事长郑晓峰做客《杭州湾会客厅》