Breaking News | Cheerday Named Official Designated Beer of Hangzhou Asian Games
Release Time ：2022-09-17 Back To ListOn the afternoon of the 16th, the licensing ceremony for Official Suppliers of the 19th Asian Games Hangzhou 2022 was held at Ruili Riverview Hotel Hangzhou. Hangzhou Qiandao Lake Beer Co., Ltd. officially became the Official Designated Beer of the 19th Asian Games Hangzhou 2022.
Leaders of the Hangzhou Asian Games Organizing Committee and representatives of official suppliers attended the ceremony. The Deputy Director of the Marketing Department of the Hangzhou Asian Games Organizing Committee awarded plaques to the official suppliers.
As one of the remaining Zhejiang entrepreneur-owned brewing enterprises, Qiandao Lake Beer will forge a distinctive golden business card featuring Hangzhou characteristics for the Hangzhou Asian Games with high standards and strict requirements. It will help deliver a spectacular sporting gala brimming with Chinese features, Zhejiang charm, Jiangnan elegance and wonderful moments.
Zheng Mingshan, Marketing Director of Hangzhou Qiandao Lake Beer, stated that participating in the Hangzhou Asian Games and being selected as the official designated beer offers a precious opportunity to showcase China’s national image and strength to the world. As one of China’s Top 10 Beer Enterprises, signing with the Hangzhou Asian Games represents both an honor and a responsibility for the company.
In recent years, Qiandao Lake Beer has adhered to origin brewing. Leveraging the Grade-I water from Qiandao Lake together with QA-grade yeast strains developed with fully independent intellectual property rights, the brand delivers a richer, mellow and more authentic beer flavour experience. “Spreading joy through beer and brewing a joyful life is our original aspiration in serving the Asian Games. As a Zhejiang brewers’ enterprise, we will serve athletes and guests from across Asia with Qiandao Lake raw draft beer featuring unique craft brewing characteristics, demonstrating the hospitality of the Chinese people,” said Zheng Mingshan.
Moving forward, guided by the vision of “Fostering a Distinctive Beer Ecosystem” and the mission of “Brewing Joyful Lives”, Qiandao Lake Beer aims to build a brand incubation platform integrating distinctive craft beer, personalized customization and cultural leisure, striving to become the No.1 Brand of Characteristic Beer in China!