Cheerday Debuts at FBIF 2024 Food Innovation Expo with Innovation in Full Swing
Release Time ：2024-06-27 Back To ListAgainst the backdrop of drastic shifts in the food and beverage industry, every enterprise faces the challenge of tapping new growth drivers amid market saturation and segmentation. From June 25 to 27, 2024, the Food & Beverage Innovation Forum (FBIF) and FBIF Food Innovation Expo (FBIF Super Sourcing Fair) grandly opened at the National Exhibition and Convention Center (Shanghai). Together with the Management Committee of Chun’an Economic Development Zone, Qiandao Lake Beer made a stunning appearance to discuss ways to break through industry competition with peers.
Breaking the Deadlock through Innovation: The Innovation Journey of Qiandao Lake Beer
Centered on the theme of “Breaking the Deadlock through Innovation”, FBIF 2024 Food Innovation Expo gathered over 900 exhibitors, more than 2,000 innovative products, and 280 hit products and innovative brands. As an industry pacesetter, Qiandao Lake Beer was invited to participate in FBIF 2024. This participation not only demonstrates the brand’s innovation strength, but also serves as high recognition of its R&D and customization capabilities.
Founded in 1985, Qiandao Lake Beer has always upheld its values: The Highest Virtue Is Like Water; Pursue Excellence through Innovation. Driven by technological research and innovation, the company continuously fuels innovative development across the beer sector. It boasts an annual production capacity of 400,000 tons, with products exported to 41 countries and regions. The enterprise has been awarded titles including National High-Quality Product and one of China’s First Batch of Most Influential Green Enterprise Brands. It has also claimed the Qingzhuo Award — the highest honor in China’s beer industry — as well as Gold Medals at the Brussels Beer Challenge. At this expo, the Qiandao Lake Beer booth attracted numerous visitors for business negotiations and technical exchanges.
Led by Innovation: Building a World-Class Eco-Friendly Beer Brand
Housing a National Green Factory, the production base of Qiandao Lake Beer is not only a cradle of premium beer, but also a platform for practicing environmental protection and sustainable development. Since its establishment, the company has adhered to origin brewing, crafting authentic high-quality beer with pristine water sources. Meanwhile, it strengthens whole-process resource conservation in production, cuts waste emissions via recycling, and realizes eco-friendly manufacturing.
Furthermore, Qiandao Lake Beer provides personalized customization services for craft brewers and chain catering enterprises at home and abroad. It has delivered world-class high-end customization for more than 300 varieties of beer, fruit wine and beverages, making it the enterprise with the widest range of beer products manufactured at a single factory worldwide.
By taking part in FBIF 2024 Food Innovation Expo, Qiandao Lake Beer showcases its 40-year brewing legacy and diversified product portfolio, and proves its leading position in green development and smart manufacturing. Going forward, Qiandao Lake Beer will continue to join hands with industry partners to explore new opportunities in the food and beverage sector, bringing consumers safer, healthier, eco-friendly and premium beer products.