As the company is committed to building China's craft beer ecosystem, the company's personalized products have become the second curve of the company's development. The product varieties have added various specialty beverages on the basis of specialty beers. At present, it has reached more than 500 beers, fruit wines and beverages. It can provide personalized customized services for domestic and foreign craft brewing manufacturers and chain catering companies, and is one of the companies that produce the most beer varieties in a single factory in the world

China is a big beer country but not powerful. On December 21, 2017, Cheerday brewery put forward a global strategy of building a "smart maker of fine brewed beer with world characteristics". It took advantage of Qiandao Lake's water resources to build a space for fine brewed beer makers, introduced internationally renowned fine brewed research and development institutions, fine brewed professional training institutions, fine brewed design, equipment and raw materials to provide

In 2007, inspired by the "Flying Fish" case study from CEIBS, our Chairman Zheng Xiaofeng invested RMB 1 billion to create the world's first specialty beer town dedicated to the joy of beer culture. This landmark project marked our strategic transformation from manufacturing to a service-oriented model, integrating production with tourism to build a full-fledged beer culture value chain. Through this evolution, we remain committed to one core mission: brewing a happy life for every consumer, through a lifestyle defined by joy and authenticity.

Due to the original factory being more than 90 kilometers away from the county seat of Qiandao Lake and requiring water and land transportation, the inconvenient transportation severely the enterprise's development. To better implement the national market strategy and lay a foundation for the company's future development, the company decided to expand the beer production line in the Pingshan Park of Chun'an County, with a designed capacity of 150,000 kiloliters, and officially broke ground on June 3, 2004

As the original factory is more than 90 kilometers away from Qiandao Lake County and has to go through water and land transportation, the transportation is inconvenient, which seriously restricts the development of the enterprise. In order to better implement the national market strategy and lay the foundation for the future development of the company, the company decided to expand the beer production line project in Pingshan Industrial Park, Chun'an County, with a design scale of 150000 thousand liters, and officially broke ground on June 3, 2004.

Driven by the national reform strategy of "grasping the big and releasing the small", it was included in the first batch of joint-stock cooperative restructuring enterprises of the people's Government of Chun'an County. Hangzhou Qiandao Lake Beer Co., Ltd. was formally restructured on June 20, 1998, with a registered capital of 1.2 million yuan. Zheng Xiaofeng, the former deputy director of the factory, served as the chairman of the company, and was held by 43 key employees.

To address the food and employment issues of immigrants in the Xin'an River Reservoir area, with the support of national immigration subsidy funds, the collective enterprise Chun'an County Qiandaohu Beer Factory was established. Construction began in June 1985 with a designed capacity of 5,000 kiloliters, and it officially started production in March 1987. It is brewed using fresh water from the source of Qiandaohu at the Xiyuan Mountain and Water Reservoir, located at an altitude of over 400 meters, hence the name Xieshanquan Beer.