The main areas inside the Cheerday Beer Museum consist of the Ancient Brewing Hall, Brand Exhibition Hall, Craft Brewing Academy and Joy & Imagination Hall.

Upon entering the museum, several brass-colored large tanks come into view through the spacious and bright visitor lobby. The Prelude Hall showcases the development history of Cheerday Beer as well as the Xin’an River resettlement culture, bringing visitors back to the resettlement stories of the last century. The Ancient Brewing Hall popularizes the evolution of beer both in China and across the globe alongside general beer knowledge for tourists. Visitors can watch the movie How Beer Saved the World and sample a wide selection of beers including pale lager, dark beer and wheat beer. The wheat field scenery installation in this hall creates an immersive rural atmosphere for guests. The Brand Exhibition Hall interprets Cheerday’s brand culture, allowing visitors to gain an in-depth understanding of this brewery rooted on the shores of Qiandaohu Lake. At the Craft Brewing Academy, visitors are able to brew beer by hand; tasting your own homemade beer delivers an exclusive and distinctive flavour experience. The Joy & Imagination Hall tops off the immersive experience within the museum. A host of interactive activities such as VR roller coaster rides, beer-themed dance and musical performances, drunk driving simulation tests and drunken houses fully let visitors savour the happiness brought by beer.

Adhering to its slogan Explore Beer Art, Immerse in Joyful Experiences,Cheerday Beer Museum prioritises visitor engagement. It abandons the superficial sight-seeing mode typical of conventional industrial tourism. By integrating in-depth beer experiences with leisure tourism, cultural tourism and industrial tours, the museum stands as a benchmark for the transformation and upgrading from simple industrial sightseeing to immersive cultural experience tourism.

Furthermore, combined with the overall layout of Cheerday Beer Town, the museum forms an integrated themed tourist attraction that unites beer culture with recreational entertainment.