Cheerday Beer Town is a non-stop carnival town for leisure, entertainment and gourmet feasts themed on joyful beer culture. It is an exclusive tourist town featuring fine beer, joyful entertainment, delicious food and charming scenery, combining knowledge, fun, recreation, fashion and leisure in one place.

Focusing on beer culture, the town hosts a full array of beer-themed businesses including the Beer Museum, Bubble Fermentation Warehouse, Live Yeast Beer Experience Center, Hops Hotel, Good Wine Western Restaurant, Time Memory Music Bar and beer retail stores. It showcases beer culture, beer art, beer-inspired cuisine as well as beer-based skincare therapies.

Tied together by music events, the town holds signature activities such as the Qiandaohu Original Music Contest, Qiandaohu Beer Festival, live performances in the Beer Garden and intangible cultural heritage parade shows.

Highlighted by sports and leisure facilities, the town features Ignition Kart Theme Park, Wave Chaser Water Sports Center and Cheerday Happy Camp. Accredited as a Zhejiang Provincial Demonstration Base for Sports Tourism & Leisure, it serves as an ideal venue for corporate and institutional team-building activities.

Furthermore, a wide range of themed events are held year-round, including national trend food festivals, magnificent fireworks shows, parent-child spring & autumn outings, and Qixi matchmaking galas. All these efforts position the town as a core urban tourism and night tour landmark of Qiandaohu.