Mountains and Seas Walk Together, Brewing Prosperity with Beer! Cheerday Lights Up the First Stop with Eco-Friendly Fine Brews
Release Time ：2026-02-07 Back To ListOn the morning of February 7, the launching ceremony of the large-scale media campaign "Common Prosperity Shuttle, Mountains and Seas Hand in Hand" kicked off its first stop in Chun’an at Qiandaohu Square. Cheerday was invited to participate in the event, bringing its mountain-and-lake brews to the grand gathering.
Rooted in Chun’an for over 40 years, Cheerday has always adhered to the concept of origin brewing. Relying on the unique ecological advantages of Qiandaohu Lake, it upholds the original aspiration of "Fine Products Born from Lucid Waters and Lush Mountains" in every production link, crafting every bottle of beer with sincerity.
With outstanding quality, it has won wide praise from consumers and become a shining business card showcasing local flavors.
At the bustling Common Prosperity Market filled with vendors’ calls, laughter and rich malt aroma, the booth of Cheerday drew endless crowds.
Stepping into the booth area, visitors were dazzled by the elaborately displayed craft beers. Each product embodies the brand’s sincere craftsmanship and carries profound local customs.
Cheerday brought not only its best-selling raw craft beer, but also the Golden Saddle Blessing New Year Gift Box infused with lake scenery and seasonal flavors, conveying full New Year greetings through mellow beer aroma.
Meanwhile, as one of the earliest enterprises to support the Zhejiang City Basketball League (ZheBA), Cheerday launched a custom live yeast beer co-branded with ZheBA at the market. Different from traditional pasteurized beer, it delivers a fresh, unique taste experience.
A special beer tasting zone was set up on site, attracting numerous citizens and tourists to stop and sample. Visitors could appreciate the unique charm of Qiandaohu while immersing themselves in this distinctive gift blending local flavors and sincere brand sentiments.
Many guests placed orders right after tasting, taking the delicious brew home as a practical recognition of Cheerday’s premium quality.
One lake of clear water yields countless flavors. Moving forward, Cheerday will continue to leverage the ecological strengths of Qiandaohu Lake, integrate high-quality resources, and brew every beer with dedication.
We aim to use beer as a medium to introduce more people to Qiandaohu’s local specialties and characteristic beer culture, boost brand upgrading, transform ecological advantages into development momentum, and spread the taste and warmth of Qiandaohu to all corners of the world.
Mountains and seas forge ahead side by side. Let us join hands to let the fine brews from Qiandaohu shine brighter on a broader stage.