Cheerday Makes an Appearance at the 114th National Sugar and Alcoholic Fair, Cordially Inviting Guests Worldwide to Meet Over Exquisite Aromatic Beer
Release Time ：2026-03-27 Back To ListOn March 26, the 114th China Food & Drinks Fair (CFDF) grandly opened in Chengdu.
Cheerday Beer brought its full product lineup to this grand event hailed as the "vane and barometer" of China’s food and beverage industry. With premium craft beers brewed with nature and craftsmanship, we meet friends worldwide for a wonderful spring rendezvous filled with rich malt aroma.
Fine Water Brews Fine Beer, Winning Wide Trust
Founded in 1985, Cheerday Beer adheres to origin brewing. Leveraging the ecological advantage of Grade I national water body and self-developed QA-grade yeast with fully independent intellectual property rights, we deliver a drinking experience featuring richer aroma, mellower taste and authentic beer flavor.
With an annual production capacity of 500,000 tons, our products are exported to 43 countries and regions. We have successively won the highest honor in China’s beer industry — Qingzhuo Awards, as well as Gold Medals at World Beer Awards and Brussels Beer Challenge.
Backed by robust R&D capabilities and advanced production equipment, the company took the lead in launching personalized customization services. We provide world-class high-end customization for more than 300 varieties of beer, fruit wine and beverages, making us the enterprise with the largest range of beer varieties produced at a single factory globally. We have built in-depth partnerships with over 60 well-known brands.
Robotic Beer Dispensing Draws Huge Crowds
Having cultivated the beer industry for 41 years, Cheerday Beer became the spotlight of the fair thanks to its diversified product portfolio and engaging tasting activities. The venue witnessed vibrant tasting sessions and business negotiations with constant high popularity.
An interactive experience zone was specially set up at the booth, equipped with an automatic robotic pouring system covering the whole process from bottle opening to beer serving. The innovative combination of "robot + beer" allows visitors to enjoy tasting while experiencing ritual and fun brought by technology.
Besides our proprietary product range, personalized customization service is highlighted at this fair. As a reputable customized production service provider, we rely on mature flexible customization capacity to rapidly respond to small-batch and diversified orders. We fully satisfy demands from diverse channels and consumer groups, offering one-stop services from formula development to finished product delivery.
Cheerday’s business team warmly and professionally received every visitor. Detailed introductions to product highlights and service strengths enabled merchants to gain intuitive and in-depth understanding of our brand strength and service system.
During the exhibition, numerous visitors stopped by our booth to sample products and inquire about distribution and customized cooperation. Outstanding product quality and flexible customization mode secured plenty of cooperation intentions.
Rooted in Quality, Brew a Joyful Life
Participation in the 114th China Food & Drinks Fair is not only a comprehensive showcase of Cheerday’s product strength and brand image, but also creates an important platform for in-depth communication and joint development for industry peers.
In the future, Cheerday Beer will uphold the spirit of professionalism, dedication and concentration. Rooted in quality and driven by innovation, we pursue excellence and bring more high-quality, diversified products and services to customers.
Welcome to visit Cheerday Beer Booth (Booth No.: S3F035T-1) for communication from March 26 to 28. We look forward to cooperating with more like-minded partners to explore new industrial trends and open a new chapter of win-win collaboration.