Cheerday Beer Empowers Qiandao Lake, Debuts on CCTV with Brand-New Image!
Release Time ：2025-02-18 Back To ListWhen mentioning Qiandao Lake, do pictures of scattered islets and vast blue waters emerge in your mind? This treasured destination known as “The Most Beautiful Water Under Heaven” now shines forth in a brand-new look.
On February 12, the tourism promotional video Qiandao Lake + Five Cities was grandly launched on CCTV-1 General Channel, CCTV-13 News Channel and CCTV-4 Chinese International Channel, airing during Morning News, News in 30 Minutes and China News.
With five core labels — Sports, Art, Romance, Beer and Caviar — it proclaims to the world: Qiandao Lake is far more than just a lake!
Cheerday Beer is honored to serve as one of the most iconic symbols of Qiandao Lake, showcasing the lake’s renewed vitality and charm to the public.
Zhejiang’s Only Persistent Local Beer Brand
As the only beer manufacturer in Zhejiang that maintains its independent brand, with an annual production capacity of 400,000 kiloliters, Cheerday Beer has upheld the philosophy of brewing at origin over its four decades of development.
Leveraging the ecological advantage of Qiandao Lake’s National Class-I Water Body, every bottle of Cheerday Beer is crafted with dedication, delivering a drinking experience marked by richer aroma, mellower taste and authentic beer flavor.
Thanks to reliable product quality and efficient premium services, our beers are sold in 41 countries and regions, winning trust and acclaim from consumers worldwide.
To offer consumers tasty, fresh beer, Cheerday Beer has developed the 24-Hour Fresh Beer rich in active live yeast.
Shipped via SF Express on the very day of production and filling, the 24-Hour Fresh Beer is transported under full cold chain. Online pre-orders guarantee delivery to major cities in Jiangsu, Zhejiang, Shanghai and Anhui within 24 hours after leaving the production line, realizing “fresh delivery direct from brewery”.
This year, Cheerday Beer will pilot fresh beer direct stores in Hangzhou. Consumers can enjoy freshly tapped draft beer nearby, or take beer home to share this natural gift with families.
A Stress-relief Destination Centered on Beer
Qiandao Lake boasts not only malt-rich, mellow beer, but also a paradise for unrestrained fun — Cheerday Beer Town.
The Beer Town embodies decades of brand heritage and creative vision of Cheerday Beer. It is an all-night carnival town themed on beer culture, linked by beer and music, centered on the Beer Museum, featured with beer hot springs and an original ecological beer experience center, and highlighted by motor racing.
The town hosts attractions including light shows, beer carriages and the cartoon IP Uncle Beer. While displaying beer culture, art and lifestyle, it integrates local folk art and specialty tastings of Qiandao Lake, making it an ideal getaway for visitors seeking gentle intoxication.
Fine mountains, pristine waters, great beer. As a new calling card of Qiandao Lake tourism, Cheerday Beer will keep prioritizing quality, pursue continuous innovation and improvement, and bring superior experiences to all beer lovers.