Cheerday Beer Debuts at the 112th China Food & Drinks Fair, Inviting You to a Spring Appointment
Release Time ：2025-03-26 Back To ListOn March 25, the 112th China Food & Drinks Fair (CFDF) kicked off in Chengdu. As one of the world’s largest exhibition, trading and exchange platforms for alcoholic beverages and food industry, the Fair attracted breweries, distributors and industry experts nationwide.
Cheerday Beer attended this grand industry event with its full product lineup. Every premium craft beer embodies the intertwined charm of nature and craftsmanship.
Turning Nature’s Gift into Rich Flavor in Every Glass
Founded in 1985, Cheerday Beer adheres to the belief that great water makes great beer. Drawing premium water from Qiandao Lake, we skillfully integrate traditional brewing techniques with modern technologies, condensing the ecological gift of China’s 5A-level scenic area into mellow taste within each glass.
Every procedure, from raw material selection to brewing, from water source to finished beer, reflects meticulous craftsmanship and perseverance. Our products are sold in 41 countries and regions, winning wide recognition and trust from consumers.
The company boasts an annual production capacity of 500,000 tons, with a 500-mu production base and 9 production lines. It manufactures over 300 beer varieties plus a wide range of fruit wines and beverages, ranking among the global breweries with the richest beer portfolio in a single plant.
Supported by high-quality products and outstanding R&D capabilities, we have established strategic partnerships with brands including Reeb, Freshippo, Hopwater and Jianlibao, continuously developing hit products.
At the IDEAS Innovative Product Contest held alongside this CFDF, Encounter Jiangnan · Longjing Craft Beer of Cheerday Beer stood out among more than 390 entries and won the Excellent Product Award. It demonstrates our leading innovation strength and interprets unlimited possibilities of the food and beverage industry by blending authentic Chinese flavors with contemporary aesthetics.
Crowded Booth Witnesses Solid Quality & Pure Taste
The Cheerday Beer booth (4B020T) remained bustling throughout the exhibition. With outstanding quality and diversified flavors, we delivered an immersive tasting feast for visitors and showcased the unique appeal of Cheerday Beer from multiple dimensions.
Visitors showed strong interest in freshly tapped draft beer, flagship products including Encounter Jiangnan · Longjing Craft Beer, craft raw wort beer and Belgian Wheat Beer, as well as customized service solutions.
Our business team welcomed every visitor with passion and professional service. Detailed introductions of product highlights and service strengths enabled clients to gain intuitive and in-depth understanding of our offerings.
Statistics show that over 3,000 visitors came for consultation and tasting on the opening day, creating a vibrant atmosphere.
Face-to-face exchanges at the Fair not only displayed product charm, but also spread our brand philosophy — Brew Cheerful Life. Going forward, Cheerday Beer will uphold the spirit of professionalism, dedication and concentration. Rooted in quality, driven by innovation and pursuing excellence, we will provide consumers with more premium products and services.
Welcome to visit Cheerday Beer Booth (4B020T) for communication and negotiation from March 25 to 27. We look forward to cooperating with more clients and partners to explore the craft beer market and bring more delicious beer choices to consumers.