2025 Cheerday Festival Grandly Kicks Off, Igniting Summer Carnival
Release Time ：2025-07-21 Back To ListMusic beats mingle with beer aroma, and the carnival is in full swing. On July 19, the 2025 Qiandao Lake Beer Festival grandly opened. A summer carnival featuring unlimited beer tasting, music parties, sports competitions and fun interactive activities has been elaborately prepared for citizens and tourists.
From now until August 17, amid stunning lakes and mountains, embrace the thrilling collision of fresh beer and summer heat and dive into an unrestrained summer celebration!
01 Non-Stop Fun Games
Who says beer festivals only come alive at night? At Qiandao Lake Beer Festival, excitement awaits you long before dusk.
Beer Bottle Standing, Beer Carrier Challenge, Balancing Beer Mug, Beer Ring Toss… Come to Cheerday Beer Town, make friends over beer and join thrilling contests. Test your limits in solo challenges or teamwork in group games. Let malt aroma blend with laughter and discover the unique charm of Beer Town.
Sports and beer are a match made in heaven. A basketball challenge is specially arranged for this festival. Sink 8 baskets within 3 minutes and win a bottle of beer. Every perfect shot becomes a refreshing reward on your palate.
Daily friendly team matches are held nonstop. As teams attack and defend, players’ sweat echoes spectators’ cheers, igniting basketball passion all through the festival.
02 Vibrant Intangible Cultural Heritage Shows
At 18:30 and 19:15 every Friday and Saturday evening, clown parade and Intangible Cultural Heritage Grass Dragon Dance blend traditional culture with modern joy, bringing visitors an exclusive experience.
Dolls decorated with beer cans and clown performers gather to host a party for all ages. Watch clowns twist colorful balloons into all kinds of fancy props, bringing endless joy to children.
The Grass Dragon Dance, an intangible cultural heritage embodying Chun’an’s profound culture, takes the stage. Guided by performers, the straw dragon surges forward vigorously and leaps playfully.
Powerful dragon dance steps paired with distinctive percussion music win constant applause. Smiles spread across visitors’ faces, and folk culture shines amid the drumbeats.
03 Beer & Music Ignite Summer Nights
As night falls, the festival venue turns into an ocean of joy.
Rock vocalists deliver explosive performances with powerful voices. DJs host immersive electronic music parties with pounding beats that strike straight to the soul. Mysterious magic shows stage incredible tricks and electrify every corner of the site.
Beer lovers craving challenges can step onto the arena for the Beer King Contest. Compete against rivals under the spotlight, win generous prizes and create your highlight moment of the summer!
04 Live Broadcast of ZheBA Basketball Matches
The 2025 Zhejiang City Basketball League (ZheBA) is in full swing. At 19:00 on July 19, the festival streamed the heated match between Chun’an Team and Fuyang Team live. It was far more than a sports game — a grand carnival for basketball fans.
Visitors chanted the slogan in unison: Drink Cheerday Beer, cheer for Chun’an Team, pushing the atmosphere to a climax.
Between rebounds and clinking mugs, everyone watched fierce on-court battles while sipping icy crisp beer, sharing an unforgettable fan night.
Come to Cheerday Beer Town from July 19 to August 17. Raise your glasses, cheer for the teams, join the crowds and enjoy unrestrained fun!
Qiandao Lake Beer Festival invites you to this ultimate summer feast stimulating your taste, sight and hearing, and create exclusive summer memories of your own!