Cheerday Beer Claims New Honors at the Brussels Beer Challenge!
Release Time ：2024-12-18 Back To ListThe 13th Brussels Beer Challenge (BBC) successfully concluded in the vibrant city of Ghent, Belgium. During the three-day grand event, 72 world-renowned international beer experts sampled 1,705 selected beers from across the globe, witnessing a spectacular feast for the brewing industry.
In this top-tier global beer competition, Cheerday Amber Ale and India Pale Ale stood out among numerous brands thanks to outstanding quality and distinctive flavors. Both varieties were awarded Bronze Medals, once again demonstrating the brand’s solid strength and remarkable product competitiveness.
BBC Bronze Medal – Amber Ale
Cheerday Amber Ale pours a hazy amber liquid with fine foam and excellent lacing, winning unanimous praise from the judging panel.
Upon smelling, complex ester and malty aromas generated by yeast and hops during fermentation blend with roasted malt notes and subtle fruity fragrances, forming the unique character of this strong ale.
It carries mild sweetness with a smooth entry and delicate multi-layered flavors. The initial aroma is accompanied by gentle hop bitterness, which gradually transitions into bread-like malt notes, leaving a long-lasting pleasant finish.
BBC Bronze Medal – India Pale Ale
Cheerday India Pale Ale presents a golden hazy appearance. Aromas of citrus, grapefruit, pineapple and other tropical fruits rise instantly, as if transporting tasters to sunlit tropical islands.
On the palate, sweet malt character intertwines with rich hop flavors, delivering a full-bodied taste. This English-style IPA not only showcases Cheerday Beer’s sophisticated brewing craftsmanship, but also reflects our relentless pursuit of superior beer quality.
As Belgium’s first professional beer competition in the “holy land of beer”, the Brussels Beer Challenge (BBC) was founded in 2012. It attracts breweries worldwide with strict judging standards and an impartial evaluation system, and is hailed as a trusted guide for consumers seeking premium beers.
Cheerday Beer’s outstanding performance at this competition is recognition of our product quality, as well as affirmation of our spirit of continuous innovation and pursuit of excellence. Moving forward, Cheerday Beer will uphold craftsmanship, develop more high-quality and delicious beer products, and enable more people to experience the charm and joy of beer culture.